KISS – Keep it Simple, Stupid.. It is time for a SPRING CLEAN

KISS – Keep it Simple, Stupid.. It is time for a SPRING CLEAN
Posted in Shouts,
Posted by on April 16, 2018

The acronym KISS  (“Keep it simple, stupid”)  as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.

 

We are having a spring clean of complexity – striving for simplicity and consistency in our operations and our brand.

 

Brands have to be striking and consistent. The best brands out there have opted for solely 2 to a maximum 3 different colours (exception Google)…hence we have evolved Travel Out There’s logo to utilise only 2 colours!  We are in the process of updating this logo on our various marketing platforms.

 

07---TOT-BRAND---update-2018

 

Secondly – according to our mission and vision.  We are striving to become come a global company. Hence we are in the process of merging our local Riga operation and brand – Riga Out There (facebook page etc – Riga Out There) into our global brand Travel Out There.  

 

support mark

 

Thirdly – we did experiment with asking for a commitment fee for our Monthly Talk.  But after much deliberation we felt it would be best for people to donate what they felt was the ‘value of the event’ to a great cause.

The cause that we will be supporting for all our monthly events will be Supportmark.

What:

Travel Out There will be doing what they can to help with Supportmark’s single goal of Making Cancer Yesterday’s News!

 

Why:

1 in 2 people will be impacted by cancer in their lifetime.  The issue is this is not just a statistic, it’s a reality, and if we leave it to others it will never get addressed. The impact investment generated from these events will support the work of research into cancer.

 

How:

Travel Out There will donate all income generated from their monthly talks to Supportmark. Through the commitment to carry a Supportmark all money raised will go directly to the Institute for Cancer Research (ICR), the largest biometric research institute in Europe focussed exclusively on cancer research.

 

By defining a more simple and striking purpose, we are confident this will help, not only our clients, but also Travel Out There to attract and retain the best talent.  

austin (139 Posts)