The importance of responding with a ‘Speedy’ Smile
The difference between responding with a first class or second class stamp could be the difference between you gaining that client or not. Responding in hours, not days, is a good way to generate trust and respect!
We would be very interested to hear whether you agree with this idea or not.
It does raise an interesting question: if a backlog is created and you cannot expand your resources to process it: Do you process enquiries from the start head of the queue (the oldest enquiries) knowing that you have most likely lost your conversions or do you start with newer enquiries first knowing that if they wait until the rest of the backlog has cleared you might lose them them too?